HOTEL JACKSON
Hotel Jackson is a 4-star luxury boutique hotel in downtown Jackson, Wyoming, just one block from the historic Town Square. Since opening in 2015, the hotel has earned an impressive collection of industry accolades, including a Forbes Four-Star rating, a Michelin Key, AAA Four Diamond status, and membership in the prestigious Virtuoso travel network.
Project
To help convey the client’s vision of pairing Western heritage with luxury accommodations and amenities, we developed a clean, modern logomark inspired by a cattle brand. The full logo lockup employs a complementary serif and sans serif, with an additional nod to the American West via the bison. The HJ “brand” proved versatile across a wide range of touchpoints and collateral, creating a cohesive visual identity throughout the property.
The project also encompassed several sub-brands, each with its own distinct identity. Just beyond the hotel lobby, Figs offers a Lebanese-Mediterranean dining experience that stands apart from Jackson’s many steakhouses. Set on a charming ground-floor patio, Smokin’ Iron brought a Mediterranean Barbecue concept to the property before making way for Phase Two of the hotel’s expansion. And just down the street, Native, the hotel’s art and jewelry store, offers guests a curated selection of Western-inspired adornments and distinctive finds.
Scope
Branding • Menu Designs • Collateral
Credits
