Project

For the brand identity, we were inspired by the Famous Moulton Barn in Jackson Hole, and the rustic cowboy culture of Wyoming. The Moulton barn was the foundation for the icon created to represent the company and we provided the logo in both a summer and winter version, with the winter logo showing snow pillowed on top of the typography.

Over the years we created numerous pieces of collateral for Outpost, including annual reports, advertisements, brochures, merchandise, and welcome packets for guests. We combined typography and a heavy use of custom illustrations to tie together the aesthetic style of the company. The illustrations specifically created for Outpost gave their clients a fun and anthropomorphic visual that lent itself to the relaxed and light-hearted experience one should expect in a world class vacation rental.

Scope

Branding • Advertising • Brochures • Market Reports • Illustrations • Print Collateral

Credits

Photography © Outpost | Taylor Glen